AS2: Task 2: Analyse the Artist

Analyse the Artist

Christina Grimmie:

The artist I have chosen to use for my music video is the late Christina Grimmie. Christina Grimmie - born 12th March 1994 - 10th June 2016 was a singer/songwriter, musician and YouTuber. Grimmie first started her singer career by uploading herself singing covers of songs on YouTube in 2009 at the age of 15. In 2010, Grimmie uploaded a cover of Nelly's 'Just a dream' with fellow YouTuber; Sam Tsui and received over 135 million views demonstrating her increasing popularity. In 2011, Grimmie performed at charity concerts - one in particular being the UNICEF charity concert where she provided her backing vocals for Selena Gomez and the Scene and also opened for them along with Allstar Weekend and The Jonas Brothers at the Concert of Hope. Grimmie also appeared at the first ever DigiTour (created for YouTube artists) in 2011. On the 14th June 2011, Grimmie released an EP entitled; 'Find Me'.  

In 2012, Grimmie moved to Los Angeles in order to pursue her music career where she was signed to 'Creative Artists Agency'. By 2014, Christina rose to fame by appearing on the television singing competition programme; 'The Voice US' where she performed 'Wrecking Ball' by Miley Cyrus - her efforts payed off as Grimmie eventually placed 3rd in the competition. 

Unfortunately for Grimmie, on the 10th June 2016 at 10:24pm at her own fan meet and greet, Grimmie was shot 4 times by gunman; Kevin James Loibl - who was 27 years old at the time. Grimmie's brother attempted to fight off the gunman but Loibl broke away from his hold and ran towards a wall in which he put his back against and shot himself dead. Grimmie eventually succumbed to her gunshot wounds and was pronounced dead just shortly before 11:00pm. 

Performances:

Christina Grimmie in 2014

By watching some of Grimmie's performances and video covers, I could see that she would always perform to the best of her ability to please her fans - this is shown through her confidence on stage and on camera as she would often dance along to the music setting a fun mood for the audience as both parties were having such a good time at her concerts.